As a part of their Bags Fly Free promotion, highlighting the fact that you don't need to pay extra fees for your luggage on Southwest Airlines, we created this free app for customers to play off and on the flight. After tossing playful bean bags through the levels themed after major Southwest hubs, customers would receive a free beverage or snack through a code shown to their stewardess.
The challenge behind this app was to develop a seamless experience from screen to screen, and to keep the game play as smooth as possible. We were constantly revising interface elements to integrate better with the flow and to not interrupt the fun the user was experiencing.
The SouthWest branding scheme included a stylized 3D-look and a bright color palette. So we built the game in 3D, using similarly styled 3D environments. And for the interstitial screens, we continued their "around the globe" look and feel, so that the branded message could be delivered in the style of the game, and not interrupt game flow.