A California native from a tech-entrepreneur family, Nick grew up surrounded by whiteboards, markers, creativity, code, soldering irons and a passion for ideas, with a strong dose of hippy love added in. This resulted in an insight driven Creative Director who transplanted to NYC with a playful passion for approaching creative work from different angles.
Putting together brand development, design strategy, digital, social and integrated campaigns for a diverse range of clients such as LG, Canon, HR Block, Time Warner, Aetna, Panasonic, Southwest Airlines, Pfizer and Poland Spring, his technique conscripts bold ideas, attention to detail and many, many sharpies.
A hybrid creative, storyteller, designer, dot-connector and enthusiastic channel-mangler, his creative lounge at HS Ad North America has transformed LG’s brand communication in the US market.
What is Nick up to now?
Leader of a strong, tight-knit crew, serving as Executive Creative Director for HS Ad North America, an LG company, the lead agency for LG Electronics in Englewood Cliffs, NJ.
What is LG like?
In 2017, LG is ranked in the top ten of employers globally.
Proudest achievement while at HS AD?
Lead campaign work that became Winner of 2016 LG global best practices award for digital platform campaign and communications, LG OLED TV product. In 50 years, first time ever given to agency. First ever to be given to a marketing campaign, rather than a product innovation or technology.
What has the experience been like?
Grown the digital creative department staff from 12 to 25, including addition of content production studio and key player in agency digital, experiential and social growth. So, well, busy and a hell of a lot of fun.
Is it awkward to interview yourself?
It wasn't. But now it is. Thanks a lot.