Nicklaus Deyring has been ECD at LG Electronics in North America since 2014.
Under his leadership, the agency won the 2016 LG global best practices award for digital platform campaign and communications, LG OLED TV product. This was the first time ever to be given to a an agency marketing campaign, rather than a product innovation or technology.
Gamers are tougher than final bosses. LG had no presence in the high-end gaming monitor space, and needed to gain the trust of audiences. That was a challenge because gamers are very smart, extremely self-aware, and can easily detect when a brand is being inauthentic.
After 20 years of research and trillions of dollars in research, LG was read to rock the world with a whole new kind of television technology. The problem is, LG was only 3rd place in the premium TV marketplace.
With the launch of it’s new watch, LG had created the first-ever totally round smartwatch. It’s edgy look with black metal and leather needed to have a site that showed off it’s material qualities as well as it’s tech-forward functionalities.